Protecting the planet
LACOSTE is dedicated to protecting the planet. Its commitment includes actions aiming at limiting the carbon footprint of the company and protecting the natural resources and biodiversity.
Protecting the planet
When René Lacoste adopted the crocodile emblem, he had no idea that 80 years later this logo would be worn by millions of people. Equally, he never imagined that the crocodile could one day disappear. As part of its Corporate Social Responsibility (CSR) mandate, Lacoste contributes to the protection of biodiversity worldwide through its involvement in the preservation of crocodiles, alligators, caimans and gharials, as well as the protection and restoration of the ecosystems in which these animals live.
Protection of crocodiles a Lacoste programme
Since 2009, Lacoste has been developing a programme for the protection of crocodiles and the ecosystems in which these animals live.
Everglades National Parks - Florida USA Preservation of Florida's Crocodiles et Alligators
Los Llanos - Colombia Preservation of the Orinoco Crocodile "The Crocodylus intermidus"
Guiana - France Support the research works on black caimans living in French Guiana
W National Park - Niger / Burkina Faso / Benin Conservation of the Nile Crocodile
Chiwan national Park - Nepal Safeguarding the last wild gharial populations
Anhui Province - China Fight against the extension of the sinensis Alligator
Luzon islands - Philippines Preservation of the Philippines Crocodile
Crocodiles, reliable indicators of the health of ecosystems
Crocodiles and alligators are very sensitive to the environment of their habitat. The slightest change impacts every stage of their lives – from the way they feed to their reproduction cycles. Thus, the American crocodile and alligator act as two reliable indicators of the health of ecosystems in the Everglades.
Among its activities, Lacoste supports successful projects in the Everglades National Park in Florida. In 2014, a new three-year partnership was initiated with the Everglades Foundation to measure the water quality in the Everglades by studying the migration patterns of crocodiles and alligators living in the region.
The Everglades, an endangered paradise
The Everglades, situated at the southern tip of Florida, is the largest subtropical wilderness reserve on the North American continent. The exceptional variety of its aquatic habitats has made it a sanctuary for many birds and reptiles. It also serves as a refuge for twenty rare, endangered and threatened species, including the alligator and crocodile. This exceptional site is now under threat from continuing serious deterioration to its aquatic ecosystem.
For several years Lacoste has supported the work of the Specialist Crocodile Group of the IUCN, a network of experts and scientists involved in the preservation of threatened crocodiles worldwide.
An attention to the energy consumption of the stores
LACOSTE closely monitors the environmental performance of each of its sites around the world. In order to do so, the company has developed a series of environmental indicators relating to the corresponding energy, water, waste, raw material, transportation and CO2 levels. The data gathered enables LACOSTE to assess and monitor its environmental impact over time, as a result of which action plans and targets can be put in place.
The strict monitoring of the environmental impact of the brand’s sites
With more than 1,200 sales outlets worldwide, LACOSTE also pays special attention to the energy consumption within its stores. In this regard, our brand decided to conduct studies to integrate environmental criteria into its concept store. These studies were based in particular on the performance of LCAs (life-cycle assessments), which made it possible to work on lighting and air-conditioning as a priority.
Certified paper to combat deforestation
Concerned about the potential impact that the paper it uses for its shopping bags and business publications could have on deforestation, Lacoste has chosen to select recycled paper or paper from sustainably managed forests certified by the FSC (Forest Stewardship Council).
In 2014, 85 % of its shopping bags are derived from sustainably managed forests (FSC certification) or recycled. The objective is to reach 100 % in 2018.